eMiniMalls’ Globe Trot

eMiniMalls has a new cool tool called Globe Trot. It helps you see what products others are seeing in all other countries. You can also view what visitors are seeing from countries Chitika do not currently support.

Current traffic supported countries include Australia, Belgium, Canada, Denmark, Germany, France, Italy, Netherlands, Norway, New Zealand, Spain, Sweden, UK, and US.

The value of in-text advertising

Kontera CEO, Yoav Shaham discusses why the industry should embrace in-text advertising without compromising content integrity.

He opined that we could all learn from the past. When pay-per-click advertising and search marketing were new in 1998, few thought that any users would actually click on the ads. Search purists were concerned those would hurt search relevancy and cripple the industry. But it didn’t happen.

The launch of in-text advertising also had caused a controversy. With technology which can analyze content and serve ads in real-time, real value is provided.

Read why he thought that the risk of in-text-advertising compromising editorial judgement is no greater than with any other form of advertising.

Microsoft invites advertisers for ContentAds pilot

JenSense.com reports that Microsoft issued invitation to selected advertisers to participate in th new ContentAds pilot, which begins running this fall. The program is Microsoft’s answer to content-targeted, text-based advertisements mainly on MSN properties such as MSN Real Estate, MSN Money and others linked from the main MSN portal.

Currently it only supports text ads but future releases may include images. The pilot will be utilizing demographic targeting, geo-targeting and incremental bidding tools for all advertisers as well.

Who knows this program would expand to allow publishers to place their ads on their own sites like Google AdSense and Yahoo! Publisher Network.