Revenue Per Click Added to YPN Performance Reports
Posted by Hendry Lee on 06/17/06 in Contextual News, Yahoo Publisher Network
A feature has been added to Yahoo! Publisher Network to help publishers know their number better. At the same time, Yahoo! signaled that as they add more features to beta publishers, they will eventually release more to the public too. May be in the near future they will also take a step further to open the program to more countries or even to all countries?
The two features added to your account control panel were:
- Info on Average Revenue per Click (Avg. RPC) to your Performance Reports.
- The ability to upload up to 100 active Reporting URLs in bulk (i.e., all at once).
The term RPC is actually what commonly known as Earnings per Click (EPC). I wonder why Yahoo! uses RPC, which to some of us who know UNIX operating system is Remote Procedure Call. But that’s entirely different beast.
Reference: YPN overhauls Help Center and Publisher Services.

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