Google has enabled publishers to create Custom Search Engine using Google’s core search technology. The search engine, which is built on the Google Co-op platform, is tailored to the need of the publishers which prioritizes or restricts search results based on websites and pages that they specify.

With this product, anyone can create specialized search engine in a topic of interests of their audience.

How do you create a Custom Search Engine?

Simply submit websites or pages you’d like to include in your search engine index. You can choose either to restrict your search results to include only these pages and sites, or simply to give these pages and sites higher priority and ranking in the larger Google index. Once you’ve defined your search engine index, Google will give you a simple piece of code for a search box to place on your site or blog. You’ll then have the option to choose various customization options to make the look and feel and functionality of your search engine your own.

It means that now you also can customize user search experience with your brand, while at the same time make money with the search engine using Google AdSense revenue sharing program.

To connect your Co-op account with Google AdSense, go to the “Make money” tab in your search engine’s control panel, fill in the form with the email address that you use with your AdSense account, your zip code, and the last 5 digits of your phone number.

For more information about Google Co-op’s Custom Search Engine, start with the overview page.