Paul Needham, Accipiter’s VP of product strategy lists ways publishers can maximize profits while serving small and medium-sized businesses.
When a publisher relies on a self-serve ad network to reach an entire market segment of advertisers, that publishers hands over those valuable advertiser relationships and in the process, helps that ad network build its business.
Although small […]

Kanoodle, a contextual advertising provider, has separated its search and content-targeted ad busineses. They have recently acquired a domain name registrar. The businesses will be restructured under a parent company called Seevast. The sponsored search links will remain under Kanoodle, but content-targeted sponsored links will live under the new Pulse 360 brand.
Google AdSense now reminds […]