Amazon has made available a new breed of link types for their associates — or affiliates. Omakase Links (beta) allows us to display the products and content that visitors to the page are most likely to buy.

Omakase will not only optimize based on just the page information so associates may see a range of different products in their links. It learns about your visitors so as time progresses, Amazon might serve a more targeted line of products to the right person.

Yes, each person might see different products served.

Omakase Links (beta) includes some of the popular ad units, including: 120×600, 120×240, 160×600, 180×150, 468×60, 728×90 and 300×250.

Associates — Amazon’s term for publishers — can customize a dozen of styles and colors like whether to include Amazon.com logo or text, show product image, select banner size, links behavior, prices, border and various colors of ad unit.

Current Amazon associates might want to test this and leave it for a while for two reasons:

1. It is currently in beta, so we could expect improvements before it reaches a release version.
2. Omakase uses the history of what associates have referred in the past, so it is a good idea to use different tracking IDs for different web site topics.

As with other full or semi contextual advertising, the program also takes advantage of the text content on the page so make sure your content is highly relevant too.

Amazon doesn’t require exclusivity from publishers.

Amazon.com does not require exclusivity for the use of Omakase Links. That means, Amazon.com does not prevent associates from using other companies advertising schemes (such as Google AdSense) in conjunction with Omakase Links. If you have questions as to whether another provider of advertising permits the use of its advertising on the same page as Omakase Links, please contact that provider. Amazon.com does not require of its associates that they use the Amazon.com advertising exclusively.

So even if you are using Google AdSense, you can incorporate Omakase on the same page or split testing both ads. Dave Taylor confirms this. He actually got an answer from Google AdSense team.

Login to Amazon.com’s Associate Central to access and customize this program.

Link: Omakase FAQ.